Who we are
Welcome to the Business Athlete Performance Lab (BAPL), where our mission is:
To help growth-stage entrepreneurs and startup founders achieve their Big Hairy Audacious Goals (BHAGs) by transforming accountability into a sustainable, life-changing practice.
Why accountability?
It’s the ONE skill you need to master for success in work and life.
Our vision:
To become the world’s go-to accountability partner for entrepreneurs and founders with the determination to reach their BHAGs.
We use content, community, and ubiquitous connection with our members to create a culture of accountability. We do that through:
The Live in the Lab newsletter: we provide tips and strategies to stay accountable.
The Live in the Lab Talk Show: We bring you interesting stories from Interesting people to keep you inspired and entertained.
100-day accountability courses that incorporate our FLEXible Goal system for guaranteed success—as long as you show up.
BAPL is a game-changer for growth-stage entrepreneurs and founders, who often struggle to stay accountable to their ambitious goals and lose sight of their vision.
We know what keeps you up at night. We know how to help.
When you join us, we’ll get you back on track.
If you’re a results-oriented life and business adventurer, you’re a Business Athlete (or Baplete) who belongs in the Lab. Here, we:
Put health first. It’s a non-negotiable.
Focus on results over processes.
Value remote and hybrid work.
Lead with love and empathy. Always.
Are always the hardest workers in the room.
Pursue a high-quality life for ourselves and our teams.
Meet your Chief Baplete, Keith Bilous
Keith is the founder of BAPL, and he’s a testament to our ethos.
Some fun facts about the Chief Baplete:
Accountability is his superpower. He always shows up.
Bootstrapped a startup into a 50MM success.
A leader both in and out of the office.
A pioneer in remote work.
Peanut butter addict.